The redesign seems more personal and trustworthy with the serif-typeface. The logo consists of a green elephant instead of the gray, when elephants are actually that color. That’s it! I hate it, but we have to go through the bad in order to get to the good – even if that means sketching 50 different layout design revisions and end up picking the one that had the least bit of change. The very first sketch or have a slight alteration with a letter or design. What is crazy is that majority of my revisions or ideas are the ones that were created in

As long as there was an ear with a crease in it, a trunk, and an eye, Evernote was set.Īs a designer, there are plenty of times where I have explored many ideas and majority of them have made me uncomfortable once I went back to narrow down which ones were stronger than the other.

The elephant explorations show that maybe the company did not want that big of a change. The exploration process contained a variety of changes of the icon – ranging from extreme and drastic to subtle and minimal. The new look was created by DesignStudio, and their goal was to develop a “fresh, energetic, and modern visual system to bring the positioning to life.” The elephant, also known as Mads, is the significant look of Evernote. In August of this year, celebrating their 10-yr anniversary, the company released a redesigned brand identity. According to Brand New, a brand identity blog and a division of Under Construction, Evernote has over 225 million users, 8 billion notes, and 25 different languages represented. It is also useful for syncing messages and giving the users accessibility to view them anywhere. Evernote is a mobile app, developed in 2008, that is developed for organizing notes, tasks, lists, and etc.

Evernote review 2019